It's no secret that the highest grossing revenue days of the year for the majority of retailers occur on two very important days: Black Friday and Cyber Monday. However, the lead up to these two days is just as important for retailers to capitalize on. In fact, the entire month of November is when consumers are trying to find the perfect holiday gift.
To put it into perspective, last year the National Federation of Retailers reported that 40% of all holiday shoppers initiated their quest in November. This year that number is expected to grow, with a projected increase of 12% in ecommerce revenues!
As more consumers go online to search the sites they love, it will be prime time for businesses to provide promotional discounts, coupons, free shipping and more to appeal to consumers. The question for businesses is: how can I boost holiday sales.
Here are 8 tips that will help you this holiday season:
1) Be Prepared for Black Friday and Cyber Monday: prepare now to launch specific NTENT campaigns for these two days.
2) Promos Peak Interests: discounts, coupons and free shipping can give consumers incentives and create urgency. For example, “Free holiday tin with purchase” or “Free Shipping” or “10% Today Only”.
3) Relate Your Message to Consumer Interests: find a way to relate to consumers and appeal to their interests through crafty messaging. For example, “why do you think professional snowboarders choose these $4.99 warmers?”, “why do you think top chefs use our special spice in their recipes?”.
4) Tweak Your Messaging Often: skimping on time reviewing campaigns can cost you sales. Check your NTENT ad performance weekly, even daily during, and tweak your approach based on increased response rates to specific messages.
5) Make it Easy: you’ve done a lot of work to drive consumers to your site so don’t loose them by putting barriers to check out. Landing pages should be as simple as 1, 2, and 3. Drive them to specific product pages with a clear check out process. Guest check out is a must.
6) Mobile can be Magical: consumers are always on the go and they expect instant gratification. Be where they are by making sure you have a mobile-web enabled site. Make sure your key info is visible: phone, email and address.
7) Specials for Social Connections: connections on social media outlets are key for reselling and gaining consumer insights. Reward this group with special holiday offers. Use this to incentivize consumers to follow you on your social outlets.
8) Don’t be Afraid to Speak Up! We know that the holidays are a busy time and we are here to help you make the most of it. If you need some advice or just want to bounce off a few holiday ideas, give us call: 646-561-8629.
