12 Tips to help you Maximize Your PPC

1. Define your goals and write down your resolutions. Look at the big picture and make a plan for the year. Understand where your seasonal shifts will be.


2. Refreshing is Revitalizing. Refresh your product description to ensure it is short, precise, and hits on consumer passion points.


3. Create clear cut Call to Action.  It is important to create a CTA that speaks to your consumers. It should leave them wanting to know more about your product thus driving click throughs to your product.


4. Push a proper promotion. Provide a concrete promotion and make it easy to understand (e.g. 20% off, never rusts, etc.)


5. Create a sense of urgency.  Timing is everything adding things like:” Buy Now”, “Get a Free Quote today”, etc.


6. A picture is worth a thousand clicks. That is why you should consider partnering with providers like NTENT, with the ability to feature your product in a visually compelling manner.


7. Get relevant and go vertical.  Being in the right place, next to the right content, at the right time is essential to your success and that’s why semantic ad matching services should be at the top of your list in 2012. 


8. Go local. Go geo.  Examine your consumer data from 2011 and use it to influence your geo targeting practices in 2012.


9. Don’t be a destination dummy.  Drive customers directly to your products and services not to general pages about your company.


10. Revive your relationship with existing shoppers. Provide them with exclusive promotions that reward them for their loyalty.  


11. Keep what you already have.  Reach out to “hit and run” shoppers from 2011 and entice them to come back.


12. Test, refresh, and test again.  Recognize creating an effective ad campaign is an on going process that requires testing and refreshing every step of the way.  Be willing to adapt your strategy to reach a wider audience and you will hit your revenue goal.

Expert Q & A: Why do I need to focus on campaign tracking?

Many marketers and/or small business owners overlook the importance of web analytics and campaign tracking since they have other things higher on the priority list.  However, smart advertisers pay close attention.  Campaign tracking will enable you to identify strengths and weaknesses to help you test, refresh, and improve your ad campaigns throughout the year. 

You should know who your clients are and create effective ad copy to target that audience.  You can also identify patterns in how people move from being searchers to prospective consumers to customers.