Many marketers and/or small business owners overlook the importance of web analytics and campaign tracking since they have other things higher on the priority list. However, smart advertisers pay close attention. Campaign tracking will enable you to identify strengths and weaknesses to help you test, refresh, and improve your ad campaigns throughout the year.
You should know who your clients are and create effective ad copy to target that audience. You can also identify patterns in how people move from being searchers to prospective consumers to customers.
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