Many marketers and/or small business owners often overlook the importance of web analytics or only focus on one metric–sales conversions–which doesn’t paint the entire picture or highlight the key benefits of running an ad campaign. Successful campaign tracking provides business owners and marketers the opportunity to identify strengths and weaknesses to help improve ad campaigns and focus throughout the year.
To get a holistic view of your online ad campaign it is essential to not only look at sales but to also focus on: page views, page views per visit, time spent, bounce rate, and visits to purchase.
Campaign tracking will help you to identify your best sellers and help you find out where your converting traffic is coming from. You can also identify patterns in how people move from being searchers to prospective consumers to consumers.
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