What are some good sources to use when trying to develop my promotional plan?
We know that finding the information for national holidays is a breeze, but finding more unconventional “special day” observances can be challenging. We have made it easy.Check out this guide for special day observances. For regional and local festivals and dates check your state and city commerce sites.
How much lead time should I apply when considering specific holiday promotions?
This depends on the holiday. For example, Christmas promotions can start two months or more, prior, depending on the product. On the other hand, Father’s Day spending begins to increase about 4 weeks out. A good rule of thumb is 4 to 6 weeks ahead of the holiday but, remember, as the holiday approaches you will want to change up your messaging and indicate that time is of the essence. And, for the holidays that run for a month long – keep promoting them from beginning to end.
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