Expert Q & A: What is the difference between CPM and CPC?

This a great question. In the world of digital advertising, there are a number of ways in which advertisers can opt to pay for their campaigns. The two most common are CPC (cost-per-click) or CPM (cost per impressions).

When you pay by CPC, you pay a pre-determined amount for every click you get, for example $2.00 for every user that clicks on your ad, and all the impressions that your ad receives comes to you at no cost. When you choose a CPM plan, it is typically based on a rate for a certain number of impressions, for example, $1.50 per every 1,000 impressions. Is one better than the other? That depends on the specific goals of your campaign, your budget, and overall preference. It is always good to start with a test to determine which is more effective for you.