When we first developed NTENT, our semantic ad matching solution, the team immediately began thinking of how to take it one step further. We wanted to complement NTENT with a process that verified the highest standards of the online advertising and publishing community were being met.
Today, we announced the establishment of our Security Integrity Process (SIP), which our customers can use to evaluate ad impressions based on site quality and brand appropriateness. SIP is performed for each site that is added to NTENT's publisher network and are monitored for content in the following categories: adult content, hate speech, weapons, illegal drugs, tobacco, alcohol, spyware/malware and offensive language. The goal is to allow brands to advertise with more confidence and provide publishers with benchmarks to ensure the quality of inventory.
As part of the SIP verification process, our publishing partners are carefully selected to ensure they meet partner standards. We’ll verify the quality of every single click and we’ll terminate relationships with publishers if the ad impressions are below NTENT’s target quality level. If suspicious clicks are detected, they are discarded and the charge is voided.
Similarly, our publishers are protected through SIP as advertisers are carefully selected for placement on our network. Every advert is personally reviewed and analyzed by our semantic engine to make sure it doesn’t carry questionable or malicious content.
We’re proud of our latest development as we believe SIP is a step in the right direction to combat click fraud and ensure traffic quality, which we know are ongoing concerns for both publishers and advertisers.
Our team is hard at work with new announcements to be expected in the coming weeks, so be sure to stay tuned for more!
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