NTENT Serves European Partners with Video Syndication and Traffic Driving Solutions
NTENT, a top semantic search technology platform, today announced its expansion into the European marketplace with the opening of its London office supported by a dynamic team that will help give publishers and advertisers access to new and innovative solutions to reach consumers in more meaningful ways. Read More
Today we are excited to announce our expansion into the European marketplace with the opening of its London office supported by a dynamic team that will help give publishers and advertisers access to new and innovative solutions to reach consumers in more meaningful ways. NTENT will now be able to better offer its proprietary products in search, video and mobile technology to regional customers – delivering valuable and relevant online and mobile experiences for consumers, and new monetization opportunities for content creators and advertisers.
“We have proven success driving consumers to our publishers’ content and we will now be able to better serve those clients in Europe with a variety of our solutions”
NTENT has already assisted UK-based companies Asta Development, New Holland, and Relendex to increase ROI, improve SEO, and generate awareness amongst relevant consumers. Now brands throughout Europe can take advantage of NTENT’s marquee solutions.
“We have proven success driving consumers to our publishers’ content and we will now be able to better serve those clients in Europe with a variety of our solutions,” said Colin Jeavons, CEO and co-founder of NTENT. “NTENT helps brands from all over the world, and of varied size, attain high-quality audience acquisition through traffic building strategies. And with UVidi, advertisers are able to reach passionate audiences, and publishers are able to syndicate their content at scale, giving them an opportunity to expand their audience reach and maximize ROI.”
UVidi, a new video hub to meet consumers’ daily needs
UVidi is a video hub with top-quality content that serves as a daily resource for highly relevant video content that relates to consumers’ everyday lives. The online destination provides enhanced opportunities for content creators and advertisers to showcase videos, reach a larger audience, and increase consumption of video content. UVidi represents NTENT’s commitment to furthering its expertise in niche markets by delivering more dynamic original and publisher video content from the auto, family, food, garden, entertainment, home, and sports verticals.
Quality control
In order to protect brand integrity, NTENT performs a Security Integrity Process (SIP) verification to each site added to its publisher network to allow brands to advertise with more confidence and provide publishers with benchmarks to ensure the quality of inventory. Utilizing both human and machine intelligence, NTENT delivers premium ad impressions to verify whether sites found in their vertical content network are of high quality and brand appropriate. Through SIP, NTENT provides an extensive reach, premium brand-safe distribution, and effective ad targeting, and dramatically reduces the risk of ad fraud and malware.
Back in August we gave our audience and our advertisers a jump start on the 2013 holiday planning with our Step-by-Step Guide to Holiday Campaign Planning . We are happy to report that many businesses took our advice and are already enjoying the returns.
Is it too late to get your share? No! But you have to act fast to take advantage of the holiday spending bonanza. We’ve created shortlist of tips that you can do now to improve your holiday campaigns.
1. Utilize keywords in your ad copy that correspond with the shopper’s intent of gift giving and their search queries. Some good examples include terms such as: “great for mom”, “women’s gift ideas,” “gifts for dads” or “the perfect gift for X”, as those terms will potentially match up with the intended goal of your shoppers.
2. Experiment with including holiday-related terms in the title and description of your ads, as this will put you on the same page with your shoppers. They’re both expecting, and looking for, holiday-themed messages. Here is a great example of an advertiser whose ad looks yummy and whose reader can already envision the dessert on the
Thanksgiving table:
3. Shoppers need to feel like they are getting amazing deals and this is even more important around the big promotional days like Thanksgiving Weekend, Black Friday and Cyber Monday which are all coming in quick succession this year. When writing your ad copy be sure to communicate that you not only have the perfect gift, but also offer special incentives (1 Day Sales, Free Shipping on Cyber Monday!)
4. Try experimenting with different ad copy that targets different types of shoppers. For example, some shoppers are looking for the best deal possible. You can target these bargain hunters with special discounts and savings. Other shoppers wait until the last minute and have no choice but to select overnight shipping for their purchases. You can target procrastinators by offering crunch-time incentives, such as discounted shipping on last-minute purchases. Here is a great example from one of our advertisers:
5. Build landing pages that incorporate gift guides. Start with your best selling products that fit into a particular category and promote via a designated CPC campaign.
6. Be sure to infuse the “gifting categories” into your ad copy so that you can grab the attention of the “lost souls” wandering the internet for that perfect gift.
The great thing about online advertising is that you can quickly see what is producing results and what may need some more work. Remember to have fun, be flexible and keep things fresh!
Get the full story on Vertical Impact!
Written by: Greg Gossler, Director of Marketing for NTENT
Back in August we did our best to encourage our readers to get a jump start on the 2013 holiday shopping season with our Step-by-Step Guide to Holiday Campaign Planning . We are happy to report that many businesses took our advice and are already enjoying the returns, but…
Is it too late to get your share?
No, it’s not! In fact more than 70% of the pie is still up for grabs and according to a recent survey, the online pie is growing, with nearly half of consumers saying they plan to buy holiday gifts online this year.
So now that you have some time (but not much) we wanted to give you some tips to make the most of your online holiday sales.
Remember that before the holidays most people were shopping for themselves, now they are more likely shopping for other people. This means shoppers will respond better to marketing messages and incentives that are geared toward the holidays and that address the needs of gift-givers. There are a number of ways you can do this.
1) Be sure to utilize keywords in your ad copy that correspond with the shopper’s intent of gift giving and their search queries. Some good examples include terms such as: “great for mom”, “women's gift ideas", "gifts for dads” or “the perfect gift for X", as those terms will potentially match up with the intended goal of your shoppers.
2) Experiment with including holiday-related terms in the title and description of your ads, as this will put you on the same page with your shoppers. They’re both expecting, and looking for, holiday-themed messages. Here is a great example of an advertiser whose ad looks yummy and whose reader can already envision the dessert on the Thanksgiving table:
Saving money and time (yes this is reversed on purpose) is always a consideration for shoppers. During the holidays these desires will intensify, but advertisers can capitalize on this by clearly communicating how they can solve both concerns. Here are a few quick ways for you to infuse incentives immediately into your ads:
3) Shoppers need to feel like they are getting amazing deals and this is even more important around the big promotional days like Thanksgiving Weekend, Black Friday and Cyber Monday which are all coming in quick succession this year. When writing your ad copy be sure to communicate that you not only have the perfect gift, but also offer special incentives (1 Day Sales, Free Shipping on Cyber Monday!).
4) Try experimenting with different ad copy that targets different types of shoppers. For example, some shoppers are looking for the best deal possible. You can target these bargain hunters with special discounts and savings. Other shoppers wait until the last minute and have no choice but to select overnight shipping for their purchases. You can target procrastinators by offering crunch-time incentives, such as discounted shipping on last-minute purchases. Here is a great example from one of our advertisers:
Many shoppers just don’t know what to get their family and friends for the holidays, but you can help by providing gift-idea landing pages. These pages might be things like “Top Ten Gift Ideas for Dad,” or “Ten Awesome Gift Ideas for Ten-Year-Olds.” While it may be a daunting task to catalog all your products, here are a few ways you can get started:
5) Start small and build out more categories as a lead up to Christmas. Start with your best selling products that fit into a particular category and promote via a designated CPC campaign.
6) Be sure to infuse the “gifting categories” into your ad copy so that you can grab the attention of the “lost souls” wandering the internet for that perfect gift.
Here is an excellent example from our friends at Café Press:
The great thing about online advertising is that you can quickly see what is producing results and what may need some more work. The worst thing you can do is to let the same ads run through the holidays and not explore the opportunity to see what is possible with targeted ad copy that appeals to the needs of the holiday shopper. Just remember it is not too late to get your piece of the holiday pie!
Check out NTENT’s 2013 Holiday Gift Guide! Inside you will find great gift ideas from NTENT’s advertisers. Spread the joy of the holiday season by sharing this gift guide socially!
Read into the 6 Tips to a Successful Holiday Campaign.
Significant changes are under way in online video and will begin percolating into the every day experiences of consumers in the coming year. Videos will be more interactive, relevant to interests, and found in more places than ever as they displace display ads on top Web sites. End of year predictions are not unusual, but changes are rarely so impactful as what’s in store for online video in 2014. Read More
While the trades buzz about new social media platforms, sometimes it’s worth revisiting and reassessing how to optimize a tried-and-true digital marketing channel like Email Marketing. A recent study from DMA reported that 75.8% of marketers are using more promotional emails to market their business than they were just three years prior. The trick lies in knowing which “new” products are best for your business and which “old” tactics can still prove to be effective for your business. Download the guide to uncover these tips.
What’s Inside:
What are you waiting for? Download this FREE guide today!
See why we think Email Marketing (Still) Works.
Search is changing: are you? Consumers and business owners have seen a dramatic shift in the way that search results are displayed in their favorite search engine. The big question is: How will these changes impact your business?
The Internet Advertising Bureau (IAB) invites you to hear from experts at Microsoft and NTENT for a 101 overview on how search affects advertisers, publishers and the everyday consumer. Come learn how the search landscape is changing and what you can do to prepare your business now and in the future. You will also hear how the social, mobile and local markets work with search and what’s changing in the marketplace.
Do not miss out on the opportunity to future-proof your business, register today for this free informative webinar!
Small businesses have a HUGE impact on the U.S. economy! Much more than one would think. Check out these statistics from SBA.gov:
Additionally, since 1990, the number of small businesses in the U.S. has increased 49%, and has added 8 million new jobs to the economy, while corporate America continues to downsize.
“In an uncertain economy, America’s small businesses have remained a beacon—creating good jobs and supporting the families they employ and the communities around them,” said National Federation of Independent Business, CEO, Dan Danner.
The numbers speak loud and clear—small to medium sized businesses (SMBs), albeit small, impact the economy so much so, that Small Business Saturday, was started in 2010, to recognize them.
On the Saturday following Thanksgiving, consumers are encouraged to celebrate America’s small businesses by shopping smaller businesses instead of large, big box retailers. This year Small Business Saturday takes place on November 30th.
Since it’s inception four years ago, Small Business Saturday has grown in success. In fact, last year small businesses generated $5.5 billion in sales (NFIB) during Small Business Saturday. That’s no small change!
It’s a winning proposition all the way around because not only do SMBs directly benefit from the day, but also, in doing so, they create jobs; help the economy, as well as the communities where they are located.
So remember to show your favorite small business some love this Small Business Saturday this November 30th and Shop Small (#ShopSmall). Heck, Shop Small all year long! You’ll be happy you did!
Are you a small business owner with a great holiday promotion? Or do you know of a small business that has a few unique products worthy of promotion this holiday season? If so, join us as we salute small businesses every Friday for our Small Business Showcase on Facebook.
(Statistics from U.S. Small Business Administration / SBA.gov)
Support Small Businesses by Joining NTENT's Small Business Showcasee
Written by: Donna M. Young, Director of Social Media for NTENT
Today, top semantic search technology company NTENT, expands into fashion and beauty by partnering with Prime Content, one of the largest video producers in women and lifestyle branded video. Together, they launch a powerful fashion destination and video franchise. Read More
