Today we are excited to announce our expansion into the European marketplace with the opening of its London office supported by a dynamic team that will help give publishers and advertisers access to new and innovative solutions to reach consumers in more meaningful ways. NTENT will now be able to better offer its proprietary products in search, video and mobile technology to regional customers – delivering valuable and relevant online and mobile experiences for consumers, and new monetization opportunities for content creators and advertisers.
“We have proven success driving consumers to our publishers’ content and we will now be able to better serve those clients in Europe with a variety of our solutions”
NTENT has already assisted UK-based companies Asta Development, New Holland, and Relendex to increase ROI, improve SEO, and generate awareness amongst relevant consumers. Now brands throughout Europe can take advantage of NTENT’s marquee solutions.
“We have proven success driving consumers to our publishers’ content and we will now be able to better serve those clients in Europe with a variety of our solutions,” said Colin Jeavons, CEO and co-founder of NTENT. “NTENT helps brands from all over the world, and of varied size, attain high-quality audience acquisition through traffic building strategies. And with UVidi, advertisers are able to reach passionate audiences, and publishers are able to syndicate their content at scale, giving them an opportunity to expand their audience reach and maximize ROI.”
UVidi, a new video hub to meet consumers’ daily needs
UVidi is a video hub with top-quality content that serves as a daily resource for highly relevant video content that relates to consumers’ everyday lives. The online destination provides enhanced opportunities for content creators and advertisers to showcase videos, reach a larger audience, and increase consumption of video content. UVidi represents NTENT’s commitment to furthering its expertise in niche markets by delivering more dynamic original and publisher video content from the auto, family, food, garden, entertainment, home, and sports verticals.
Quality control
In order to protect brand integrity, NTENT performs a Security Integrity Process (SIP) verification to each site added to its publisher network to allow brands to advertise with more confidence and provide publishers with benchmarks to ensure the quality of inventory. Utilizing both human and machine intelligence, NTENT delivers premium ad impressions to verify whether sites found in their vertical content network are of high quality and brand appropriate. Through SIP, NTENT provides an extensive reach, premium brand-safe distribution, and effective ad targeting, and dramatically reduces the risk of ad fraud and malware.
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