We’ve put together the following key tips to help you better position yourself for the future of mobile search:
- Location matters – use it & infuse it. Make sure you indicate your location on your website and your entire digital outreach program. Be sure to include both local and regional information to maximize your business appeal.
- Create messages that respond to who, what, when, where. This makes the information you present to your consumer “fool proof” by keeping it simple and to the point.
- Be descriptive and engaging. Don’t just tell consumers what your product is, make sure you tell them what your product can do for them and outline the benefits.
- Showcase recommendations and customer reviews. Showcasing customer feedback on your site is a great way to not only build up your SEO profile but it’s a great way to gain trust from consumers who are considering purchasing your product. If you have a feedback tool already enabled don’t be afraid to showcase it. If not, it’s time to start exploring a mechanism that you can include on your site.
- Develop linked user paths through descriptions. Developing a better internal linking strategy does double duty – it keeps users on your site longer and it also can help boost your SEO rankings thus making your business more visible over time.
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