As a pioneer in semantic technology, NTENT, CEO and Co-Founder, Colin Jeavons, was recently invited to Enterprise Search Summit in NYC to speak about the evolution of semantic search technology on mobile devices. This new platform pairing has unleashed an entirely new frontier for the potential of mobile devices. Semantic technology coupled with voice activated response unlocks an entirely new reality for both consumers and advertisers.
The launch of Siri is just the beginning, and as users demand more from their smart devices, it won’t be enough. The ability to respond to consumers’ “instant gratification behavior” will require enhanced technology – this is where semantic search comes in. It is essential that advertisers understand where this technology is headed and the possibilities it presents to reach consumers on the go.
Learn more about how this next evolution affects you as an advertiser.
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