As an organization that works with thousands of eCommerce companies, we know that a great eCommerce strategy doesn’t just happen overnight. It takes planning, developing a method of execution and ongoing fine tuning to keep up with changing shopping trends. Practical Ecommerce recently released “10 Great Ecommerce Ideas for 2013” featuring insights from industry leading professionals from CoreMedia, Baynote, Lexity, and NTENT’s CEO and President, Colin Jeavons:
Include User Experience in your eCommerce Strategy
“It’s essential that retailers put user experience at the forefront of their ecommerce strategy. Retailers can boost sales and reduce consumer drop off by creating the shortest ‘click-to-cart’ path. That means driving consumers directly to product pages where they can purchase, versus driving them to your home page of your store where they can be overwhelmed.” Colin Jeavons, NTENT CEO and President.
Creating a fluid user experience is an ongoing challenge for many of our clients. It’s important to think about your goals and then develop a strategy that puts the consumer first. Most online shoppers don’t want to click multiple times in order to get the product, or the information, they are looking for. In today’s instant gratification world, eCommerce businesses need to focus on creating the shortest path to purchase as possible. Once you’ve got them engaged with content of your store, and interested in your products, you can use a shopping recommendation engine to encourage product discovery.
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Written by: Kerstin Recker, @MsKTia
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