While not every business may have the time or the resources to do a newsletter, there are a couple of things that Yoast does very well in this category from a content perspective. First they weigh in ongoing discussions within the SEO community, provide thought leadership and advance popular topics from their blog. Second, they share free tools and other resources that the community can benefit from.
TIP – Either start a conversation or join one. Yoast did not launch with 75,000 subscribers, but because the users received tremendous value from their content, the word spread. Find areas on the web where you can become a resource, create content and when appropriate create the vehicle to get your message to the masses. Need some inspiration? Check out NTENT’s monthly newsletter, Vertical Impact, dedicated to helping small businesses market their businesses better online.
No comments:
Post a Comment