Hot Topic #2 Creating Meaning through Re-Using and Re-Purposing Content
One major cost-efficient and effective trend that SMEs have been using to gain awareness is through the re-allocation of existing content. Specifically, businesses embed quotations across various media platforms, such as social media and news media. This technique captures the attention of perspective individuals, and gains a higher resonance amongst clientele.
Inspirational quotes about success may be a good place to start. For example, using inspirational quotations embedded in a video promo on your company website is one way to make your site more memorable. Quotations about profound aspects of life, and success are also tools to enhance remembrance, and to gain brand trust.
“Great ideas need landing gear as well as wings.” –C.D. Jackson.
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