When it came to creating engaging and informative content for consumers, Yoast took the cake! We definitely did not see this type of engagement on the websites of the other vendors. Yoast really showed us that they have an active subscriber base, create content worth talking about and established the fact that they have an active product development with frequent updates. We learned a lot from reading the comments and even chimed in on a few ourselves. Here are a few examples:
TIP – Create engaging content and give your users the opportunity to join the conversation. If you currently do not have a lot of great content, go comment on other content of the web where you have some expertise so you can learn what topics are hot for your industry. A great place to see what questions you may be able to answer for your fellow web citizens is ask.com.
We hope that you can apply some of these tips to your business. If you do please let us know, we would love to hear from you.
FYI – One big difference between Yoast and the other vendors is the concept of a “focus keyword”, read up on it and we will discuss in more detail in an upcoming post.
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