Hot Topic #6 The Better Consumer Experience
Concise messages enhance consumer understanding, and co-create a better consumer experience, but in designing that experience, it requires you to consider your business from your client’s perspective. Your website will be the initial introduction to your company, and its products or services—it can’t be stressed enough that the main objectives are for it to be understandable, easily navigated, and have a clear call-of-action for your client.
Think about what your users will be viewing your website on. Having a responsive design will allow your website to look great on all platforms with the same style all built into one webpage.
Using updated technologies and graphics, should help to achieve this purpose. Also, a set of simple instructions will result in higher customer usability. Customers are more likely to go to your online shopping cart if there is a set of straightforward directions.
Next, using complimentary colors, and up-to-date graphics show consumers you are dedicated to staying relevant. This will also increase traffic to your site, due to the attractiveness of your page. When you keep your homepage simple, you increase your likelihood of connecting with your audience, increasing usability, and, moreover: remaining memorable.
Previous Article 6 Hot Topics Affecting Small and Medium Enterprises (Part 5 of 6)
Written by: Erica Solomon
Resources:
http://www.oecd.org/industry/smes/2090740.pdf
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