Do you want to learn how to advertise more effectively? Are you wasting valuable time setting up keywords? Semantic search technology could be the answer to all your advertising troubles (ok maybe not all of them!).
Vertical Search Work’s Chief Technology Officer, Gerald Burnand, will take the stage at the Semantic Technology Business Conference on October 2nd to present on “Semantics, Relevance and Monetization”. His presentation will demonstrate how semantic search technology can help save advertisers time, while creating ad targeting efficiencies.
Here’s an overview of what he will present: Semantic technology stands today as one of the key components that solves a concrete problem: sorting through large collections of unstructured data. With unstructured data expected to account for over 80 percent of all data within the next five years, the ability to target this data using semantic technology will open doors to better understand context and intent in search, and ultimate achieve greater visibility and relevant results. This presentation will showcase how semantic technologies can help transfer complexity from the hands of the user to machines: saving time and reducing errors.
Also take a look at Making Sense of Semantic Search for Advertisers and Publisher.
Stay tuned for more information as we will release the full presentation later this week!
No comments:
Post a Comment