You spend so much time, effort and money trying to get potential clients to visit you online, but are you providing an optimal experience for your online guests? The reality is that turning website visitors into customers can be a challenge whether your business is large or small. As consumers ourselves, we can all look back on examples of websites and shopping carts that we have “bailed on” due to varied frustrations.
Deciding where to deploy your (limited) resources is always a challenge when you are running a business. The first step is admitting and identifying the problem. If you end up identifying multiple issues, start tackling the ones that you know will have the biggest impact on your business and that you can deploy quickly.
Here is a short list of potential problems:
- An Overly Complex Checkout Process
- Lack Of Information
- Uncompetitive Pricing
- A Slow Site
- Lack of Social Proof
- Poor Discoverability
If you feel like your site may be suffering from any of the above, go get the solutions to fix these problems from our friends at Website Magazine with some expert insights form the guys at Magneto. Just FIX IT!
Also learn how you can turn your abandoned online shopping carts into new opportunities in the article 6 Ways to Make the Most of Shopping Cart Abandonment.
Written by: Greg Gossler, Director of Marketing at NTENT
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