As consumers, we are always wondering when is the best time to get the best deals on the products we want to purchase. As business owners, these peak purchase times can be just as important, as they present optimal times of the year to advertise your business. In a recent article, “The Best Time to Buy Anything During the Year”, LifeHacker released an easy to follow quarterly deal guide.
Marketers pay attention! Scan the complete guide to discover when consumers will be scouting for deals in your business category. Plan ahead and get ready to launch an online campaign to lure in prospective consumers. Trying to figure out where to start? Follow our guide to getting in gear for the holidays and apply the same tips to your quarterly campaigns. The reality is that boosting your biz goes beyond Black Friday and Cyber Monday!
Hot quarterly “deal” categories according to LifeHacker’s Guide:
First Quarter (Jan/Feb./Mar.)
Product Categories: Boots, Broadway, Coats, Clothing, Computers, Weddings
Second Quarter (Apr./May/June)
Product Categories: Cameras, Cookware, Electronics, Televisions and Vacuums…
Third Quarter (July/Aug./Sept.)
Product Categories: Bicycles, Home furnishing, Garden Supplies, Lawnmowers, Swimsuits…
Fourth Quarter (Oct./Nov./Dec.)
Product Categores: Cars, Cookware, Cameras, Food Gifts, Golf Supplies, Liquor, Plants, Toys…
Use this chart in helping you Create Your Holiday Campaign Plan.
Posted by Kerstin Recker, VP of Marketing at NTENT
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