Semantic technology analyzes the context of online articles beyond just the headline. Most keyword search engines only reference the main point of the article, but semantic technology can analyze the context of articles, images, and videos more like a human brain to determine the intended meaning of words to increase relevance.
So why is it important to adopt this technology?
- We are going through a digital advertising revolution! Internet advertising is expected to grow over the next two years, which means advertisers need to utilize new technologies, tools, and practices in order to manage ad campaigns
- Keyword search can often go very wrong without understanding context. Negative brand associations and bad ad placement is a commonality when creating ad campaigns. An example of this is former Philadelphia Eagles quarterback Michael Vick being paired next to dog food ads. This can be awkward and embarrassing for campaign managers and can damage the reputation of the company
- Semantic technology understands context, making it far less likely for a dog food ad to be positioned alongside an article about Michael Vick joining the New York Jets
- Semantic technology allows advertisers to reach their target market by delivering relevant information to social media users
- Advertisers and publishers will no longer have to worry about spending significant time and resources responding to external data points and trends
- Google, Bing and other search engines are adopting to semantic search, while NTENT has been at the forefront of semantic search technology!
Semantic solutions can help advertisers build better, more efficient campaigns and streamline content discovery. Find out more about semantic technology and how it can be used to improve your digital advertising campaign by reading the full article by Colin Jeavons at:
http://www.searchenginejournal.com/semantic-time-savings-online-advertising/89921/
No comments:
Post a Comment