We live in a world where machines make big decisions. Algorithmic systems execute a majority of stock trades and even predict significant world events. It should come as no surprise that data science is also automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.
The industry refers to the automated purchasing of online advertising media as “programmatic buying.” It now accounts for 20% of all digital advertising spend, according to Interactive Advertising Bureau research... Read More
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