The Final Frontier: Navigating Online Marketing Space

By Alex Kallner

Photo Illustration: Daniel Stein

Imagine what Lewis and Clark would have done with an iPhone.

Lost somewhere between Kansas and Nebraska, they’d Google Maps the quickest route, sidestep the roughest trails, or even Yelp a nice place to stop and eat along the way. As a marketer, you are the Lewis and Clark of our age – boldly navigating billions of pages of web content frontier. Today you’re armed with the unprecedented tools that the explorers of old could only dream of. But are you navigating this space most efficiently? By now you’ve learned that some tools are more effective than others.

There’s no shortage of content. Online, everyone gets a voice. Every buyer and seller, every idea and interest has a small space carved out to call their own over the web. You’ve purchased banner ads, you tried those old pop-ups in the 90’s. And where did your money go? Someone searching for a steak recipe is hustled over to a speaker retailer, someone in search of a speaker is learning more about how to cook filet mignon. The era of explorer-like guesswork is over. The space may be large, but NTENT’s semantic search is designed to eliminate those embarrassing inaccuracies in reaching the right consumers.

Content is king. Think of how much time you spend online. You navigate to exactly the page you intended, to the exact article, with the exact type of content or information you were looking for. Your consumers are no different. People respond well to anything that matches their intentions. An ad is only seen as obtrusive when its relevancy doesn’t perfectly align. A savvy marketer knows that the best ads simply supply a potential consumer with useful, relevant content.

So how do we reach these people? How do we direct them to your site? Traditional, individual keywords are antiquated. The last thing you need is someone searching for an Apple computer when they meant to find the fruit. Until recently we could never get more specific. Today we have semantic search.

Enter NTENT. With semantic technology in development for years, our smart marketers use us to shrink the massive online landscape, to access users reading relevant content to their business. In short, we’re matchmakers, pairing you with the right person, at the right place, at the right time. Gone are the days of blind keyword bidding. Gone is the guesswork in reaching that perfect consumer. We’ve done the heavy lifting for you. Combining our semantic technology with our robust publisher network, NTENT’s semantic search is the key to branding you in front of pre-qualified consumers.

You are the pioneer explorers of the internet’s vast terrain. These days, a compass and a map just aren’t enough. NTENT is your indispensable guide to finding the specific online spaces where you perform best. NTENT excels at finding your ideal visitor. NTENT has charted all the landscape for you to explore, now it’s your turn to take the journey.