Marketers from all around came together on July 24th, 2014 at the Content Reimagined event to discuss the future of content in New York City. The event showcased panels, presentations and roundtable discussions attended by today’s leading content marketers and industry experts. The roundtable discussion, presented by NTENT, was one of the most attended sessions. During this session, marketing experts came together to stimulate and discuss ideas, share information and insights to some of the key questions facing the world of content marketing:
- How can you get the brand message across through storytelling?
- Where do you think content marketing will be in two years’ time?
- How can brands build trust and engagement through social and content marketing platforms?
- What are the best ways to demonstrate value (ROI) via your content marketing strategy?
- What are you currently doing to help you stand out from the crowd?
- What do you feel is your greatest challenge when formulating a content strategy?
- Is there anything you’re currently experimenting with that you think might have some traction in the future?
The discussion revealed impactful insights about the world of content marketing:
- The key factors between making long form and short form content are that, short form can capture a reader’s attention, but long form can keep them more deeply engaged.
- There is tension between content strategy and the deeper level of audience segmentation needed for a content strategy foundation. Both of these are valuable and needed.
- The content of today is all about amplification strategy—create content that is in the consumers taste and not solely based on your own channels.
- Native advertising and content marketing are increasing faster than ever before, but traditional advertising is not going away.
- Marketing and sales are becoming more consumer guided in almost every step of the process.
- The knowing of why consumers will share content is crucial to creating content, and getting it out there.
- Data visualizations are becoming more and more popular as a great way to create content and display content.
- Soon there will be no such thing as non-interactive, non-social content, and the way they are displayed will be based on the user’s choice in devices.
- Content should be less promotional and more informative
- Present your authority, if they don’t trust the source—your content won’t be given a second glance.
Amongst other noteworthy panels at the event was a presentation by Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, with a discussion on how technology is shaping the future of content, and more. This event’s debates and discussions revealed many great insights that will benefit the entire industry! That is why we are sharing them with you today.
For a full recap of the even take a look at Custom Content Councils Blog
If you have any questions about the event, or even comments/insights let us know! We at NTENT are excited for what’s ahead in the world of content!
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