Content marketing isn't just for for big brand budgets. Small and medium sized businesses can also leverage it with well- planned video marketing campaigns that resonate with audiences, and help generate awareness and boost engagement.
There are numerous examples of big companies using this tactic, but there are notable exceptions when it comes to smaller brands. A law firm in Savannah, Georgia, managed to rise above the noise of over 900 Yellow Pages listings with a viral video that’s been watched by millions and discussed in national media. The spot was controversial but generated a lot of attention in the local market.
Read the full story: Small Brands Can Become Video Marketing Superstars
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