This October 1st, 2014, EBeauty.com will sponsor the first annual Lighting Times Square Pink. From dawn-to-dusk on the first, there’ll be an array of events to benefit EBeauty, and a kick-off of the American Cancer Society’s “Making Strides Against Breast Cancer Walk” that takes place in Central Park on October 19th, 2014. ABC Good Morning America will be present at the affair, conducting various events, which they will broadcast on their television show that morning. Along with many companies, NTENT will also be on hand that day in support of this very worthy event!
For those unfamiliar with EBeauty, it is a 501 (c) 3 nonprofit charitable organization, which was founded in 2007 by Carolyn Callahan Keller to assist women undergoing treatment for cancer. EBeauty sponsors various community programs including a Wig Exchange Program that donates wigs to women who could otherwise not afford a wig during their cancer treatment.
A spectacular array of events is scheduled for the day, beginning with the 1st Times Square Lighting—in pink, of course! More fun includes, makeovers, yoga, pink popcorn and more. On the healthful side, the American Italian Cancer Foundation’s Mobile Care Clinic will be accessible for free breast cancer screenings for qualified women, and one can register for the American Cancer Society’s “Making Strides Against Breast Cancer Walk”, as well.
The fun continues later in the evening, with the EBeauty Times Square Goes Pink Lighting Ceremony with pink wands, pink wigs and pink suits courtesy of Ricky’s NYC. The evening ends with a Wine and Pink Roses cocktail reception (RSVP required).
The lighting of Times Square Pink will act as a beacon of hope for all those families in their time of need. With over 400,000 people passing through “the Cross Roads of the World” everyday, the lighting of Times Square Pink will represent the single largest display of support for National Breast Cancer Awareness Month in the world.
Brilliant, EBeauty, brilliant!
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