NTENT Joins the Great Debate at Advertising Week: Masters of Monetization: Mobile

 

Each year Advertising Week brings together the best and brightest minds in the industry to reveal changes and emerging trends in the marketing and advertising industry. This year, NTENT™ is thrilled to be joining the discussion and covering the event. In fact, Colin Jeavons, President and CEO of NTENT™, a rapidly growing semantic search technology company that provides enhanced semantic search and content discovery platforms, will join the panel of experts for the  session  "Masters of Monetization: Mobile", Monday, September 29, at 11:30 am EST during Advertising Week 2014. 

 

Romy Newman, Head of Digital Advertising at WSJ, will lead the panelist in a lively debate that discusses ROI in the burgeoning mobile ecosystem. Joining Jeavons on stage will be: Bill Blummer, SVP at Keek, Djamel Agaoua, CEO of MOBPARTNER, Monica Ho, SVP of Marketing at xAd and Alex Linde, SVP of Monetization at the Weather Channel.

 

"This debate will go a long way toward answering a vital question for marketers regarding the future of monetization and content distribution on mobile," said Jeavons.  "Mobile, specifically, OTT messaging and social media, are rapidly changing the way people communicate, share and discover content. This has huge implications for content creators and advertisers. At the end of the day, these constituents must adapt their strategies to reach consumers where they are spending the majority of their time. I'm honored to have been selected as  a panelist, and expect an insightful session."

 

Stay up-to-date on what is happening at Advertising Week and what’s shaking at NTENT™ by following us @withntent.

 

Contact Kerstin Recker for questions  about this panel or NTENT.

 

About NTENT

NTENT enhances cross-channel digital experiences by matching content to consumers’ passions and interests. NTENT leverages its proprietary semantic search and natural language technology to provide relevant experiences for consumers, as well as enhanced monetization opportunities for marketers, content providers, carriers, app developers and distribution partners. NTENT has an established record of success with innovative solutions in search, video, messaging, mobile and marketing, and has already been implemented by major online publishers and global brands such as Meredith Corporation and Taunton Media. Learn more about NTENT at http://www.NTENT.com.