Technology is ever changing and because of that, so is marketing. With Halloween just around the corner here are 13 frightening marketing statistics you may not know about!
There is currently 7.2 billion mobile devices in the world, that’s more than the 7 billion people living here! (Independent)
Consumers engage with native ads 4.1 times per session compared to 2.7 times for banner ads. (Search Star)
48% of Webs users start their internet experience by using a search engine. (Smartinsights)
Mobile Web Traffic accounted for about 27% of web traffic in 2013, up from 18% in 2012. (Smartinsights)
The average click through rate for display ads is about 0.1%. (Hubspot)
83% of organic search goes to the first 3 links, with the first link taking 59%. (Search Engine Watch)
Only 15% of Paid Search Is clicked on over organic Search. (Search Engine Watch)
46% of consumers say they are less likely to comparison shop when on mobile. (adknowledge)
45% of online users view a video online each day (Video Brewery)
Video Ads have the highest engagement rates yielding 36% higher than display and text ads. (Digiday)
Two Thirds of the world’s mobile data traffic will be video by 2016 (B2C)
Television advertising is expected to be surpassed by online ads in 2016 reaching 35% of total ad spending. (Forbes)
For the first time in 20 years, total household television has decreased (Nielsen)
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