IAB MIXX AWARDS PUTS A SPOTLIGHT ON TECHNOLOGY AND CREATIVE

IAB MIXX AWARDS PUTS A SPOTLIGHT ON TECHNOLOGY AND CREATIVE

If you missed out on the IAB MIXX Awards of 2014, no worries NTENT has got you covered with all the winners!

Judges selected the best interactive marketing content for each category to unveil what works in today’s digital age. What might surprise you is the role that technology played in this year’s digital campaigns. Check out the winners of this year’s 2014 IAB MIXX Awards:

The ‘Best in Show’ goes to Chipotle Mexican Grill’s “The Scarecrow Campaign” winning the ‘Brand Awareness and Positioning’ award as well as  the ‘Brand Content’ award.

For ‘Brand Utility’, Nike takes the cake with their new “Nike SB App”.

For ‘Cross Media Integration’, Cover Girl receives the award with the latest partnership of “The Hunger Games”. By combining the latest in movie culture with their brand—they bring the movie “The Hunger Games” to life!

For the best ‘Data-Inspired Creative’, Ubisoft uses shocking and revealing data to promote their new game.

For the greatest ‘Interactive’ video, Ken Burns wins the vote with their new app that allows users to compare scenes of their films together to see just how they interrelate.

QoL Devices get the gold for the ‘Mobile’ award with their Alvio Mobile Device that helps kids improve their lung health with intuitive games using such a device.

Coca-Cola won the hearts of the judges with their “America is Beautiful” campaign combining multi-cultural aspects of America into one commercial.

The winner of the ‘Product Launch’ award goes to Wendy’s for its unique “Pretzel Bacon Cheese Burger Love Songs” campaign.

The greatest ‘Public Service’ award goes to Cancer Council NSW with their “I Touch Myself” campaign through an anthem tribute to breast cancer.

And finally, ‘Social’! “Dallas Pets Alive” won the award using a very creative social campaign “#Muttbombing” where they placed rescue dogs in need of new homes into people’s very own selfies! Promoting the need to adopt pets.

Did you miss the 7th annual IAB Leadership Conference? get the Recap here!