As the year comes to a close and things start to slow down (hopefully), it is time think about what the new year will mean for your marketing strategy. As paid search marketing experts, we’ve put together a list of top 10 tips to live by in 2013. If you got more, we invite you to share them us!
1) Set aside some time before the end of the year to review all of your NTENT campaigns and other digital marketing efforts.
2) Isolate what worked and what didn’t. Include the best of 2012 in your strategy for next year.
3) Suppress the urge to only judge your campaign on CPA/CPL basis and look at the halo effect of your efforts in regards to traffic, repeat visits and value per visit.
4) Create a promotional calendar for next year that includes holidays and seasonal peak times for your business. Make sure you ad a column that includes ideas for ad creative for each promotion.
5) Build different ad templates for your business based on geographic regions and target demographics.
6) Infuse keyword success into ad messaging for your NTENT campaigns.
7) Be prepared to spend as much time on conversion rate optimization, building landing pages and user experience for your website as you do for ad unit optimization.
8) Don’t be afraid to try new things, but make sure you put parameters around each experiment you run.
9) If you haven’t already, take NTENT’s NEW 2U NTENT ad unit for a test drive!
10) Set up a free planning and strategy meeting with your NTENT Account Manager. Call us at: 646-561-8629
No comments:
Post a Comment