Q) Do I need a holiday-themed landing page if I already have a generic one?
A) Yes! If you are running a holiday-themed campaign, you will want to keep messaging consistent from your ads to your landing pages. It is also important to appeal to the consumer’s state of mind and having a holiday themed landing page during peak holiday shopping times does exactly that.
Here is a great example from PicturePeople.com:
The reality is that the wrong landing page can lead to high bounce rates, bad traffic and poor visitor experience. Here are a few tips in addition to those provided under “Impactful Insights”:
- Keep messaging consistent with your holiday themed message.
- Don’t clutter the page. Keep it to one goal, one message and one action.
- Test different landing pages for different results.
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