Clarify the Purpose of Your Landing Page
Before you dive headfirst into creating landing pages, take a step back and ask yourself: What is the overall goal that you want to achieve? Is it to sell a product, provide users more information about what your company does, fill out a form or push users to your social pages? What message/image/tagline will drive a visitor to action? All of these goals need different landing pages with different messaging that gives consumers a reason to convert, the ability to convert, and resolves any concerns or questions they have about your offering. All of the content on this page should support these specific elements; if it doesn’t, get rid of it.
Match Your Messaging
Each ad campaign should have a complementary landing page that matches your ads:
- Headlines and secondary messaging
- Image
- Call to Action
Start by creating a basic template page. Avoid clutter – keep messaging and layout clean, simple and direct. Then, begin tweaking the content to complement the messaging of each individual ad campaign.
For more advanced landing pages, try testing dynamic content substitution for keywords. This automatically updates the copy on your landing page with the copy of the ad users clicked on.
Don’t do this:
No comments:
Post a Comment