We are thrilled to announce the expansion of the NTENT network, launching our first-ever automotive vertical content network. In order to kick off this new offering, we’ve aligned with leading media and merchandising company, Source Interlink, which focuses on the automotive, action sports, and other niche enthusiast audiences.
“Our attention is always focused on our audience and their needs. By partnering with NTENT, we can support our content with complementary ads based on our site user’s interests, providing a seamless and robust online experience,” said Eric Schwab, EVP Sales and Marketing of Source Interlink.”
The auto industry is alive and thriving with more than $11.9 billion spent on paid search in 2012, according to Borrell Associates. We are looking forward to opening up new avenues for advertisers to more effectively reach consumers on industry leading sites including Automobile.com, Automotive.com, MotorTrend.com, and even more focused outlets such as the Street Rod Channel Performance Channel, Tuner Channel, In-Market Channel, and more starting this month.
Our mission is to provide more valuable, more accurate search and ad targeting to people seeking information, knowledge, products or services within their area of interest. We are continuously working with our partners to improve their customers’ experience, and the inclusion of the automotive vertical into NTENT demonstrates our commitment to those core principles. Through NTENT, we’ve seen our customer’s double traffic to their website and in some cases reduce their cost per acquisition by over 61%.
NTENT powers an enhanced user experience by better matching ads to the surrounding content and context of each site we work with.Our goal is to maximize ad appeal and provide our partners with new revenue streams from paid search advertising utilizing our proprietary semantic technology, all while keeping the customer experience as seamless and dynamic as possible.
The Vertical Content Network can even add auto to fields already served such as – entertainment, family, home, garden, wedding, and woodworking – and by growing our network into the flourishing automotive market, NTENT now reaches over a billions monthly pageviews, and counting!
For more information, please take a look at the full press release here: http://bit.ly/149yCUD
Thanks for reading, and stay tuned for more exciting news from NTENT.
- Colin
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