NTENT Continues to Uphold Best Practices to Combat Piracy and Counterfeiting in Accordance with White House Push for Voluntary Industry Action

NTENT is highly committed to the integrity of e-commerce and has joined the White House and advertising industry leaders in adopting new voluntary codes to address counterfeiting and online piracy.

Our services are compliant with the Best Practices Guidelines for Ad Networks to Address Piracy and Counterfeiting, deepening our longstanding focus on quality.

In addition to implementing these industry codes, NTENT has always gone to great lengths to proactively combat any potential fraud on our advertising network. We combine human intelligence with technology to ensure that content and traffic is legitimate and each and every publisher we work with must pass our SIP process.  We scrutinize every application to join our advertising network and, in fact, have rejected nearly 25% of the submissions we have received.

Also, every one of our advertisements are screened via our risk model which significantly decreases the probability of counterfeit goods being exchanged through our platform.

To read more about our efforts, or to contact us about any suspicious products or content on our network that you may think are pirated or counterfeit, please check here.