Digital Revolution 2.0: Q&A With NTENT’s CEO Colin Jeavons

Q&A With NTENT’s CEO Colin Jeavons:  Digital Revolution 2.0

KR: Everyday the media is buzzing about a new advertising or search technology. It’s almost as if a “Digital Revolution 2.0” is happening. Do you agree with that?

 

 

CJ: In a world that is becoming faster and faster paced with each passing day, it is increasingly imperative that we innovate new technologies that streamline everyday processes to save consumers time.

 

 

KR: How is NTENT rising to the challenge of this ever changing digital landscape?

 

 

CJ: By making search results more efficient and optimized, NTENT’s semantic technology does just that: fewer irrelevant blue links to click through, and more relevant initial results.  When you ask a semantic engine a question, it gives you a straight answer — not an infinite list of multiple-choice options.  It allows you to find exactly what you are looking for, exactly when you need it…not after five minutes of tedious clicking. 

 

KR:  What challenges do marketers face in newly evolving world of online advertising?

 

 

CJ:  As the consumer experience is made more efficient, advertisers and marketers must work to ensure that their content is reaching its desired audience more than ever before, as the negative consequences associated with each misplaced advertisement are amplified by today’s unforgivable and fast-paced, digital environment. Fortunately, semantic search technology affords these marketers and advertisers a means through which to do so. 

 

KR: How does semantic search differ from traditional search in helping marketers create a more relevant and meaningful advertising experience?

 

 

CJ: Traditional search engines merely search the web for particular keywords, semantic search engines read all of the content on the web, which helps contextualize a consumer’s query, helping them achieve more relevant responses.  This same concept applies to content placement.  Whereas the current standard leaves marketers and content creators with countless misplaced advertisements, semantic technology’s holistic web analysis will display content to consumers who will actually be interested in seeing it, raising the click-through rate of each advertisement substantially. 

 

 

KR: Could you argue that part of the “digital revolution 2.0” is being driven by a “semantic technology evolution” to some degree?

 

 

CJ:  It’s certainly part of it. With the aggregation of these concepts and processes, we will see exponential improvement and growth in the digital marketplace in the coming years. In fact, we are already seeing this phenomenon: Google’s Knowledge Graph and Facebook Graph Search. Its race to build the most robust semantic search engine but that takes time. This is why the original semantic search pioneers are ahead of the game (but that’s another topic). As our technology is tied to this market, its continued success will translate to equally as great success in business and innovation for NTENT, which will in turn be passed onto the consumer. It’s about giving delivering more accurate and more valuable results to consumers faster.