As football fans across the country gear up for Super Bowl 2014, advertisers have been busy releasing ad teasers online. In fact, YouTube has already attracted 44 million views, up from 20 million at this time last year. Online video and social are playing a starring role as advertisers, large and small, recognize the need to move beyond TV to reach consumers on a massive scale and entice them to engage with their brand. “What advertisers have realized is that Super Bowl advertising doesn’t just take place on TV, with your 30-second or 60-second spot that you paid millions of dollars for,” said Debra Aho Williamson, an analyst for research firm eMarketer. “You really need to have a broader presence.”
Which advertisers have the viewership advantage going into the game? Sodastream, Doritos, M&M, Butterfinger, Alex and Ani, Intuit, Volkswagon and Dannon Oikos Super Bowl ads have the highest YouTube views so far. Take a glance at some of the best pre game ads that have been released.
Tim Tebow’s T-Mobile Super Bowl Spot
Alex and Ani –Local Super Bowl Ad
2014 Volkswagen Game Day Commercial: Wings
Budweiser’s “Coming Home” Ad
M&M’S Super Bowl Commercial 2014
Bud Light “Don” Super Bowl XLVIII Teaser
Intuit’s Spotlight on Small Business Super Bowl contest!
Budweiser Super Bowl XLVIII Commercial — “Puppy Love”
Dannon Oikos Greek Yogurt Super Bowl Commercial 2014 Full House Reunion “The Spill
KIA’s Matrix-Inspired 2014 Super Bowl Commercial
Butterfinger Super Bowl 2014 teaser
Also take a look at the article Did Online Video Steal the Super Bowl Show?
Written by: Kerstin Recker, VP of Marketing, NTENT
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