Email marketing is still very much the most successful and cost efficient way to market a business. 75.8% of marketers are using more promotional emails to market their business than they were three years ago. To determine the most effective email marketing campaign for your business, check out these tips:
- Ongoing list generation – don’t lose your contacts!
- Smart list sourcing – create your own list, it takes more time and effort, but it is the most effective
- Simple steps to inbound marketing – get customers to opt in to hear from you by having them sign up for newsletters/blogs
- Social sourcing – utilize social media!
- Understanding unsubscribers – find out why people unsubscribed from your email campaign
- Relevant content – don’t send emails that aren’t relevant to your target market
- Mobile – 43% of emails are opened on mobile devices, keep your emails simple, short, and mobile friendly
- Third-party integration for easy import and tracking – utilize CRM software to help save time and money, track responses, and change account statuses
- Know the sender score – don’t let your emails fall into the spam/junk inbox
- Measurement and analytics – track the total number of opens, clicks per link, bounce rates, unsubscribe rates, and date and time sent
Email marketing is still the most efficient form of marketing in today’s world and using these tips can help you to optimize your email campaign! Check out the full list of tips and many more tricks to having a successful Email marketing campaign at http://www.dmnews.com/email-marketing-still-works/article/323282/
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