NTENT recently announced its acquisition of the demand-side platform (DSP) addGloo, further adding to NTENT's position as the leading semantic technology company. With this acquisition, NTENT will continue to lead the way in the online advertising marketplace of integrated search and contextual targeting.
AddGloo focuses on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. This technology allows search marketers and display advertisers to target and bid on display ad inventory using keywords, phrases, subjects, and sentiment across the web, as well as mobile and video.
With this acquisition, advertisers will have the ability to maximize their ROI and give them a more efficient way to purchase, execute, and optimize online campaigns with greater relevance and scale via real time bidding. Customers will no longer have to worry about their ads being aligned with content that is irrelevant. This also gives businesses the ability to integrate search with their display campaigns
Utilizing our semantic search technology in combination with addGloo introduces a new approach to targeting online content with superior quality, brand safety, optimizations, and transparency. This highly innovative advertising solution brings new opportunities to NTENT and their customers. To learn more about NTENT’s acquisition of addGloo, see our press release on Businesswire!
http://www.businesswire.com/news/home/20140415006269/en#.U07VZPldWul
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