Semantic Technology Company to Launch Demand-Side Platform (DSP) with Real-Time Analysis, Providing Better Performance for Advertisers Across All Platforms. NTENT, the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform (DSP) focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. NTENT is now in a position to give advertisers a more efficient way to buy, execute and optimize their online campaigns with greater relevance and scale via real-time bidding.
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