The Multi-Billion Advertising Opportunity on Mobile
Users spend more time on their mobile devices than they do on their desktops these days. The opportunity to earn revenue through mobile advertising is exponential, but advertisers have not been effective in their efforts. The market opportunity for mobile advertising in the United States is an estimated $20 billion! Advertisers have been unable to accommodate consumer preferences largely due to the ineffectiveness of banner ads on mobile devices. Banner ads are well suited for desktops, but do not deliver the same results on mobile based on the fact that they are too small and click-throughs take users to landing pages that are irrelevant and interrupt the content they want.
The number of smartphone users continues to grow by over 80 million units per year and mobile advertising revenue is estimated to reach $24.5 billion by 2016! How can marketers tap into this multi-billion dollar advertising opportunity?
- Short Form Premium Video Ads – Facebook’s stock continues to increase because of the way the leverage the popularity of short form videos on mobile devices
- Geo-location – can empower successful campaigns and have already helped improve positive customer responses
- Predictive Technologies – by factoring in context and intent, new technologies can help to match third-party content to individual users’ tastes
- Examples:
- A video about a skier making her way down a stunning slope could incorporate information in-line about what mountain she is at
- A clip of James Bond drinking a martini could promote a vodka brand
These strategies and technologies can help to deliver value to customers and improve their experience on mobile devices. As the number of mobile users continues to grow, the opportunity to earn revenue through mobile advertising will increase - Get the full story
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