Exclusive Interviews from NTENT at Internet Week New York (IWNY)

NTENT brings you exclusive video interviews from the Internet Week New York Festival, providing you with insights on the hottest trends in digital media from some of the brightest minds in the industry. Go beyond the stage to hear more wisdom from speakers including Mike Lazarow, CMO, Salesforce, Colin Jeavons, Co-Founder, NTENT, Piper Kerman, Author, Orange is the New Black, Jim Robinson, Co-Founder RRE Ventures, and Allie Kline, CMO, AOL. 

Catch Exclusive Interviews with IWNY Speakers:

Senior Ad Executives to Create Stronger Video Marketplace at NYC Videonomics Roundtable

Today, over 84% of Americans are watching videos online. As such advertising and marketing dollars are shifting. Video budgets are starting to erode display budgets, in fact, over the last year videos share of display budgets has increased by 68%.  Video is one of the fastest growing areas of online marketing and brands are racing to promote themselves via the channel that more and more consumers are turning to. But there are many barriers and questions yet to be answered. On June 10^th, 40+ top brand marketers and agency execs with 20 media execs, will come together to break down the institutional barriers that exist in the video advertising world today at a Videonomics round table event hosted in New York City. Attendees will debate and gain insight on the issues challenging the video industry and will discuss what the future will hold for video. Topics of discussion will include:

1. TV Automation Update presented by Mediaocean


2. Video Viewability Standards Q&A


3. Group Wide Discussion: Ending Online Fraud


4. Group Wide Discussion: Who Controls Data?

Guest speakers will include:

• Bill Wise, CEO of Mediaocean


• Chris Chesebro, Associate VP of Digital Marketing for L’Oreal Paris


• Chris Senio, VP Group Director, Media DigitasLBi


• And more

As a sponsor of the event, NTENT will play a care role sharing insights as a technology provider,  owner  of a top 40 comScore ranked video destination, Uvidi and a white label video recommendation engine.

For details on the event please visit the  Videonomics event page that provides a list of speakers, the style of the event and agendas.

Announcing our new NTENTions

These last few months have been both busy and exciting time for our team.  We are proud to announce that Vertical Search Works has officially been re-named NTENT. Our new company name came from a need to represent our expanded direction and new positioning within the field of semantic technology.  Our core semantic search technology can now be leveraged across all platforms in the areas of marketing, messaging, video, mobile and search.   Simply, the name NTENT gets to the core of our company: using semantic technology and natural language to understand user “intent”.

To kick off our launch of NTENT and showcase our expanded solutions, we co-hosted a party during Internet Week New York with IAB and the NY Advertising Club.  In addition to the NTENT launch festivities, our team was active throughout the week, attending and participating in panels about hot topics within advertising, marketing and search. 

First, our CEO Colin Jeavons discussed how semantics will change the future of search in terms of accuracy and time from both a consumer and marketers perspective:

He also shared his view on one of the most hotly debated topics of video advertising: the viewability debate and how to measure video ad effectiveness:

Additionally, Colin also participated in a panel about the Google’s “mindreading” business alongside AdAge reporter, Alex Kantrowitz, the CEO of Yieldbot, Jonathan Mendez and AOL Platforms’ CMO, Allie, Kline. To check out this panel, as well as other content coming out of Internet Week, videos are available on the official event site:

If Internet Week is any indication, there are a lot of advancements in technology and advertisements, and we’re excited to be at the forefront of this evolution. Of course, this name change is only the beginning in our expanded vision for the company, but we’re off to a great start!

Innovation can unchain mobile advertising’s growth

The Multi-Billion Advertising Opportunity on Mobile

Users spend more time on their mobile devices than they do on their desktops these days. The opportunity to earn revenue through mobile advertising is exponential, but advertisers have not been effective in their efforts. The market opportunity for mobile advertising in the United States is an estimated $20 billion! Advertisers have been unable to accommodate consumer preferences largely due to the ineffectiveness of banner ads on mobile devices. Banner ads are well suited for desktops, but do not deliver the same results on mobile based on the fact that they are too small and click-throughs take users to landing pages that are irrelevant and interrupt the content they want.

The number of smartphone users continues to grow by over 80 million units per year and mobile advertising revenue is estimated to reach $24.5 billion by 2016! How can marketers tap into this multi-billion dollar advertising opportunity?

• Short Form Premium Video Ads – Facebook’s stock continues to increase because of the way the leverage the popularity of short form videos on mobile devices


• Geo-location – can empower successful campaigns  and have already helped improve positive customer responses


• Predictive Technologies – by factoring in context and intent, new technologies can help to match third-party content to individual users’ tastes
  
  
  
  • Examples:
  
  
  • A video about a skier making her way down a stunning slope could incorporate information in-line about what mountain she is at
  
  
  • A clip of James Bond drinking a martini could promote a vodka brand
  
  
  
  

These strategies and technologies can help to deliver value to customers and improve their experience on mobile devices. As the number of mobile users continues to grow, the opportunity to earn revenue through mobile advertising will increase - Get the full story