Today, over 84% of Americans are watching videos online. As such advertising and marketing dollars are shifting. Video budgets are starting to erode display budgets, in fact, over the last year videos share of display budgets has increased by 68%. Video is one of the fastest growing areas of online marketing and brands are racing to promote themselves via the channel that more and more consumers are turning to. But there are many barriers and questions yet to be answered. On June 10th, 40+ top brand marketers and agency execs with 20 media execs, will come together to break down the institutional barriers that exist in the video advertising world today at a Videonomics round table event hosted in New York City. Attendees will debate and gain insight on the issues challenging the video industry and will discuss what the future will hold for video. Topics of discussion will include:
- TV Automation Update presented by Mediaocean
- Video Viewability Standards Q&A
- Group Wide Discussion: Ending Online Fraud
- Group Wide Discussion: Who Controls Data?
Guest speakers will include:
- Bill Wise, CEO of Mediaocean
- Chris Chesebro, Associate VP of Digital Marketing for L’Oreal Paris
- Chris Senio, VP Group Director, Media DigitasLBi
- And more
As a sponsor of the event, NTENT will play a care role sharing insights as a technology provider, owner of a top 40 comScore ranked video destination, Uvidi and a white label video recommendation engine.
For details on the event please visit the Videonomics event page that provides a list of speakers, the style of the event and agendas.
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