These last few months have been both busy and exciting time for our team. We are proud to announce that Vertical Search Works has officially been re-named NTENT. Our new company name came from a need to represent our expanded direction and new positioning within the field of semantic technology. Our core semantic search technology can now be leveraged across all platforms in the areas of marketing, messaging, video, mobile and search. Simply, the name NTENT gets to the core of our company: using semantic technology and natural language to understand user “intent”.
To kick off our launch of NTENT and showcase our expanded solutions, we co-hosted a party during Internet Week New York with IAB and the NY Advertising Club. In addition to the NTENT launch festivities, our team was active throughout the week, attending and participating in panels about hot topics within advertising, marketing and search.
First, our CEO Colin Jeavons discussed how semantics will change the future of search in terms of accuracy and time from both a consumer and marketers perspective:
He also shared his view on one of the most hotly debated topics of video advertising: the viewability debate and how to measure video ad effectiveness:
Additionally, Colin also participated in a panel about the Google’s “mindreading” business alongside AdAge reporter, Alex Kantrowitz, the CEO of Yieldbot, Jonathan Mendez and AOL Platforms’ CMO, Allie, Kline. To check out this panel, as well as other content coming out of Internet Week, videos are available on the official event site:
If Internet Week is any indication, there are a lot of advancements in technology and advertisements, and we’re excited to be at the forefront of this evolution. Of course, this name change is only the beginning in our expanded vision for the company, but we’re off to a great start!
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