Android-compatible search app allows for targeted search for food, recipes, restaurants, specialty food stores and other related queries. NTENT, a leading provider of semantic search and advertising solutions, has announced that it has launched its VS4Food™ search app for mobile phones running on the Android™ operating system.
NTENT, a rapidly growing technology company that provides search and paid search to Web publishers, announced today the launch of NTENT Search™, a new platform based on its proprietary semantic search technology. NTENT Search™is a search bar that publishers can deploy free of charge on their websites.
Founded in 2009, NTENT utilizes advanced semantic search technology to deliver impeccable online advertisements. Most people are well acquainted with contemporary search engines, such as Google, Yahoo!, and Bing, which use complex algorithms to deliver relevant information from across the Web. While the results these sites produce have improved exponentially in recent years, users often need to take several attempts to find exactly what they are searching for due to homonyms and other quirks. NTENT takes advantage of a new breed of search engines to deliver succinct information pertaining to niche topics. Unlike traditional search engines, vertical search engines are confined to particular industries, locations, types of content, or other specification. Instead of sending web crawlers to index the entire Web, vertical search engines employ focused crawlers that only scour predefined topics. Vertical searches are rapidly gaining popularity as navigating the surfeit of information on the Internet becomes increasingly burdensome. Many major search engines are now incorporating vertical search, including Google Maps, Yahoo! Image Search, and Bing Shopping.
NTENT exploits this technology to extend highly targeted advertising opportunities to an array of businesses. NTENT integrates programs into a company’s website for use as the default search option. While delivering the best results to clients, this technique also improves the site’s bounce rate by ensuring the client’s results appear first. Advertisers can utilize the precision of vertical search to place carefully crafted ads on only the most relevant websites. In just two years, NTENT has already devised 80 distinct content verticals, including a number of already live sites in the entertainment, food, home and garden, wedding, and family categories.
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One of the cornerstones to any successful website is an attractive, easy-to-navigate layout. Before writing the first line of code or even selecting the font for the banner, establishing a overarching vision for the site is paramount. Begin by defining the purpose of the site, whether it will be a forum, informational hub, online marketplace, or something completely different and unique. Your choice dictates the layout of the pages and the overall tone of the formatting. Once the focus of the site is set, consider who will be visiting. Some websites have small, niche communities while others strive for mass appeal. Additionally, consider the type of Internet connection your visitors may have and the way they may view the site. In areas with slow connection speeds, a minimalist approach results in a better user experience. With the rise of smart phones and mobile technology that employ small touch screens, having a clean interface on the site becomes increasingly important as well.
The design of each page may vary slightly depending on its focus, but establishing an coherent theme throughout the site is essential for maintaining continuity. In other words, keep changes to font, alignment, colors, and layout to a minimum. Personal preferences inevitably vary; however, there are some basic guidelines to follow. First, keep things simple. Navigating the website should not be a chore for your visitors. Limit the number of items on each of your product pages to reduce the need for scrolling, which is a major deterrent for online shoppers. Organize links within the site in a logical fashion and keep them in the same location from page to page. Make all of the text aligned and typed in a color and font that is easy to read. Create a focal point on each page to draw in the user. Remember that Westerners tend to read starting from the upper left, which makes that one of the best places for important information.
About the Company: NTENT provides closely targeted paid search campaigns for both publishers and advertisers. Established in 2009, the company already has organized more than 80 distinct content verticals to deliver tailored search results for a spectrum of industries.
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continued from NTENT: Search Engine Marketing Tips, Part 1
NTENT provides one of the most robust and attractive semantic ad-serving system available online. NTENT shares some expertise on how to make the most of online marketing efforts.
4. Link to Social Media Platforms
Social media has an increasingly important role to play in the perceptions that users have of a brand or company. Take advantage of this trend by placing social media widgets such as “like” or “share” buttons on your website. Such buttons drive more traffic to your site and bolster your marketing efforts through valuable word-of-mouth recommendations.
5. Avoid Social Media Promotional Efforts
Perceptive SEM experts realize that users do not turn to social media to be bombarded by promotions, and social media promotional campaigns have thus far generally met with a lack of success for this reason. However, social media proves especially useful on two other fronts: collecting information and communicating with customers. Employ social media tools to find out what customers are saying about your brand and your advertising efforts. In addition, take the time to reach out to users who try to contact you through social media or who would be open to being contacted.
6. Avoid Spam and Keyword Stuffing
Increasingly, underhanded techniques fail to produce any useful results. They drive away users and alert search engines to the poor quality of a website. In addition, avoid over-optimizing your sites, which also alerts search engines to potential issues. The goal should be to create content that is interesting to users; search engines should be accommodated second.
7. Optimize Your Hyperlinks
Place keywords in your hyperlinks, providing them with tremendous ranking strength. Ideally, they should fall as close to the left of the hyperlink as possible. For instance, www.yoursite.com/keyword/thing is better than www.yoursite.com/thing/keyword.
NTENT provides an effective cost per click (CPC) advertising model aimed at connecting advertisers with targeted online users, and in turn, increasing ad budget return-on-investment (ROI). NTENT also offers a simple, complimentary publishing tool to online publishers, allowing them to grow the visibility of their content and develop their incremental revenue in the process. To create an online advertising network with such benefits for both advertisers and publishers, NTENT invested $85 million dollars to date on patent-pending technology that uses semantic search capabilities. The search interprets information similar to the way that humans do: by examining the context of words and reacting accordingly. Below, the executive staff behind NTENT lists a few helpful suggestions in creating ads for placement by the company.
Writing an Ad Title
When creating a title for your ad, consider keywords that best let the consumer know what the product, service, or brand is. Place these keywords in the beginning of the title so the reader can quickly discern the focus of the advertisement. When adding offers in the title, make them concrete statements (for instance, “Only $10.99” or “Lifetime Warranty”). Only use strong, meaningful, descriptive adjectives associated with keywords, such as quality or excellence.
Developing a Description
The ad description serves as a central element to the overall advertisement, tying together the image and the title. The description should contain a quick summary of the company, service, or product with definitive, factual offers and benefits listed therein. Examples include the statements “Free Shipping” or “Save Up to 10% with Us.” Also, integrate a command to the reader in this part of the ad. For instance, the statements “Purchase Now” and “Receive a Free Quote” tell the consumer exactly where to go from there.
Double-check the spelling and grammar of all text you create for an ad before submitting. Learn more by visiting www.NTENT.com.
Online advertising network NTENT stands apart from its competitors in its ability to create visually attractive advertisements and place them on websites that appeal to large targeted audiences. NTENT employs its patent-pending Semantic Ad Matching Technology to help marketers and advertisers achieve premium placement, and in turn, reach their ideal consumer groups. Semantic Ad Matching Technology uses semantic searches, allowing it to match relevant ads with people searching for specific subjects. To best help its advertisers in creating their own ads, NTENT offers a few suggestions on ad development below.
Selecting a Destination URL
Choosing the right landing page to link to an advertisement can often mean the difference between further sparking a customer’s attention or losing that customer’s interest altogether. The best way to achieve the former is to link directly to the product or service you are advertising. Connect users to rich text pages versus rich media pages to avoid overwhelming them. For branding, try linking to a company home page. However, stay away from sending the consumer to generic pages like the About Us or Contact Us areas of a website.
Choosing an Image
The image that the consumer sees visually in the ad should send a clear message regarding the product, service, or brand you are marketing. NTENT's technology allows for a 70 x 70 pixel image. Select a picture or graphic that relates well to the destination URL, or use a company logo to better promote a brand.
