An Introduction to Webpage Layout, Presented by NTENT

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One of the cornerstones to any successful website is an attractive, easy-to-navigate layout. Before writing the first line of code or even selecting the font for the banner, establishing a overarching vision for the site is paramount. Begin by defining the purpose of the site, whether it will be a forum, informational hub, online marketplace, or something completely different and unique. Your choice dictates the layout of the pages and the overall tone of the formatting. Once the focus of the site is set, consider who will be visiting. Some websites have small, niche communities while others strive for mass appeal. Additionally, consider the type of Internet connection your visitors may have and the way they may view the site. In areas with slow connection speeds, a minimalist approach results in a better user experience. With the rise of smart phones and mobile technology that employ small touch screens, having a clean interface on the site becomes increasingly important as well.

The design of each page may vary slightly depending on its focus, but establishing an coherent theme throughout the site is essential for maintaining continuity. In other words, keep changes to font, alignment, colors, and layout to a minimum. Personal preferences inevitably vary; however, there are some basic guidelines to follow. First, keep things simple. Navigating the website should not be a chore for your visitors. Limit the number of items on each of your product pages to reduce the need for scrolling, which is a major deterrent for online shoppers. Organize links within the site in a logical fashion and keep them in the same location from page to page. Make all of the text aligned and typed in a color and font that is easy to read. Create a focal point on each page to draw in the user. Remember that Westerners tend to read starting from the upper left, which makes that one of the best places for important information.

About the Company: NTENT provides closely targeted paid search campaigns for both publishers and advertisers. Established in 2009, the company already has organized more than 80 distinct content verticals to deliver tailored search results for a spectrum of industries.