NTENT: Search Engine Marketing Tips, Part 2

continued from NTENT: Search Engine Marketing Tips, Part 1

NTENT provides one of the most robust and attractive semantic ad-serving system available online. NTENT shares some expertise on how to make the most of online marketing efforts.

4. Link to Social Media Platforms

Social media has an increasingly important role to play in the perceptions that users have of a brand or company. Take advantage of this trend by placing social media widgets such as “like” or “share” buttons on your website. Such buttons drive more traffic to your site and bolster your marketing efforts through valuable word-of-mouth recommendations.

5. Avoid Social Media Promotional Efforts

Perceptive SEM experts realize that users do not turn to social media to be bombarded by promotions, and social media promotional campaigns have thus far generally met with a lack of success for this reason. However, social media proves especially useful on two other fronts: collecting information and communicating with customers. Employ social media tools to find out what customers are saying about your brand and your advertising efforts. In addition, take the time to reach out to users who try to contact you through social media or who would be open to being contacted.

6. Avoid Spam and Keyword Stuffing

Increasingly, underhanded techniques fail to produce any useful results. They drive away users and alert search engines to the poor quality of a website. In addition, avoid over-optimizing your sites, which also alerts search engines to potential issues. The goal should be to create content that is interesting to users; search engines should be accommodated second.

7. Optimize Your Hyperlinks

Place keywords in your hyperlinks, providing them with tremendous ranking strength. Ideally, they should fall as close to the left of the hyperlink as possible. For instance, www.yoursite.com/keyword/thing is better than www.yoursite.com/thing/keyword.