Ad Creation Tips from NTENT (Part 2 of 2)

NTENT provides an effective cost per click (CPC) advertising model aimed at connecting advertisers with targeted online users, and in turn, increasing ad budget return-on-investment (ROI). NTENT also offers a simple, complimentary publishing tool to online publishers, allowing them to grow the visibility of their content and develop their incremental revenue in the process. To create an online advertising network with such benefits for both advertisers and publishers, NTENT invested $85 million dollars to date on patent-pending technology that uses semantic search capabilities. The search interprets information similar to the way that humans do: by examining the context of words and reacting accordingly. Below, the executive staff behind NTENT lists a few helpful suggestions in creating ads for placement by the company.

Writing an Ad Title
When creating a title for your ad, consider keywords that best let the consumer know what the product, service, or brand is. Place these keywords in the beginning of the title so the reader can quickly discern the focus of the advertisement. When adding offers in the title, make them concrete statements (for instance, “Only $10.99” or “Lifetime Warranty”). Only use strong, meaningful, descriptive adjectives associated with keywords, such as quality or excellence.

Developing a Description
The ad description serves as a central element to the overall advertisement, tying together the image and the title. The description should contain a quick summary of the company, service, or product with definitive, factual offers and benefits listed therein. Examples include the statements “Free Shipping” or “Save Up to 10% with Us.” Also, integrate a command to the reader in this part of the ad. For instance, the statements “Purchase Now” and “Receive a Free Quote” tell the consumer exactly where to go from there.

Double-check the spelling and grammar of all text you create for an ad before submitting. Learn more by visiting www.NTENT.com.