Online advertising network NTENT stands apart from its competitors in its ability to create visually attractive advertisements and place them on websites that appeal to large targeted audiences. NTENT employs its patent-pending Semantic Ad Matching Technology to help marketers and advertisers achieve premium placement, and in turn, reach their ideal consumer groups. Semantic Ad Matching Technology uses semantic searches, allowing it to match relevant ads with people searching for specific subjects. To best help its advertisers in creating their own ads, NTENT offers a few suggestions on ad development below.
Selecting a Destination URL
Choosing the right landing page to link to an advertisement can often mean the difference between further sparking a customer’s attention or losing that customer’s interest altogether. The best way to achieve the former is to link directly to the product or service you are advertising. Connect users to rich text pages versus rich media pages to avoid overwhelming them. For branding, try linking to a company home page. However, stay away from sending the consumer to generic pages like the About Us or Contact Us areas of a website.
Choosing an Image
The image that the consumer sees visually in the ad should send a clear message regarding the product, service, or brand you are marketing. NTENT's technology allows for a 70 x 70 pixel image. Select a picture or graphic that relates well to the destination URL, or use a company logo to better promote a brand.
No comments:
Post a Comment