(And if this does not convince you to add online video content to your content marketing strategy, I don’t know what will!)
Since the recent release of Google’s latest algorithm, Hummingbird, content is on the top of every marketer’s mind. It is the cry heard ‘round the world’ from marketing circles to agencies. Marketers are scrambling to create massive amounts of content. Not just any content, but good quality, relevant content, the type that Google’s new search algorithm will fall in love with!
Enter, video, the darling of content strategies—quick, easy to digest, and better yet, entertaining—this content strategy is on the rise—getting more popular year-over-year and, as you will see, demonstrated by the statistics below.
As a business, all these indicators point to the fact that videos need to be in your content marketing mix in some form. Even something as simple as short form videos from Vine or Instagram can add great value to your range of content.
What are you waiting for?! Are you ready for your close-up?
Online content videos have broken the record with 52 billion monthly views, and the number of video ad views totaled 35.2 billion. (comScore)
An overwhelming 91% of respondents find video to be equally or more effective than display, a response that has grown rapidly year-over-year. (BrightRoll)
The average American spent more than 20 hours watching online video per month. (Invodo)
93% of marketers used video for online marketing in 2013. (eMarketer)
While websites were the most popular destination for video content, used by nearly 84% of respondents, almost two-thirds tapped YouTube to host videos. Social media platforms were employed by close to 62% of respondents, while around 60% of those polled sent videos via email. (eMarketer)
As of 2013, more than 1 billion unique users visit YouTube each month. (YouTube)
Respondents who had used videos in their email campaigns saw real returns on their investments. These campaigns reported 55% higher click-through rates, 44% saw an increase in the amount of time subscribers spent with an email, and 41% reported an increase in the sharing or forwarding of emails. (eMarketer)
Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on earth and 50% more than last year. (YouTube)
18-24 year-olds have emerged to be the heaviest consumers of digital video. (comScore)
86.9% of the U.S. Internet audience viewed online video. (comScore)
57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago. (MediaPost)
Learn how Online Video Will Remake Advertising In 2014.
Data compiled by: Donna M. Young, Director of Social Media
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