We thought our Search Guide was pretty awesome, but so did wired magazine. Do not miss out on the insights to optimizing your digital marketing for the “Semantic Web” - grab your copy today!
3 Ways SEMrush Can Make SEO More Effective
In search, we love our tools. Ask anyone in the industry and they’ll tell you about their favorite (or a handful of favorites) they use on a daily, weekly, or monthly basis. Tools make our lives a whole lot easier and our search campaigns easier to assess and strategize. Read More
King Content: How Google is Forcing the SEO Industry’s Hand
Google made a total of 15 changes to the algorithm that defines search results. While many of those changes have been minor, others have had a dramatic impact on websites and more specifically, on the content contained on the sites. With these changes, Google is forcing the SEO industry to change its focus and the way it creates content. Read More
How to Make Sure Your Customer Finds You
It is no secret that mobile use and spend has exploded, and mobile search right along with it. In fact, 86 million people used a mobile device to search for local businesses in the past year, according to comScore—which means your potential customers are looking for you—on the go! Are you giving them every opportunity to find you? Read More
Increasing Local Reviews: Integrating Offline Marketing Tactics
82 percent of local searchers follow up offline via an in-store visit (comscore/TMP), which means we also need to incorporate the offline visit as part of our integrated marketing strategy. Reviews are ranked as one of the top five most important ranking factors for local SEO coupled with the fact that 88 percent of users are influenced by a customer review when making a buying decision. Read More
The Stealthy Rise of Semantic Search
Millions of people are already using semantic search and they don’t know it. Some of the world’s most popular search engines and social networking sites are using the technology to make it easier to make connections, learn, and explore interests. It’s quietly become a part of our lives, and innovative companies are pushing the technology and industry toward new horizons. Read More
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