Since the recent release of Google’s latest algorithm, Hummingbird, content is on the top of every marketer’s mind. It is the cry heard ‘round the world’ from marketing circles to agencies. Marketers are scrambling to create massive amounts of content. Not just any content, but good quality, relevant content, the type that Google’s new search algorithm will fall in love with!
Enter, video, the darling of content strategies—quick, easy to digest, and better yet, entertaining—this content strategy is on the rise—getting more popular year-over-year and, as you will see, demonstrated by the statistics below.
As a business, all these indicators point to the fact that videos need to be in your content marketing mix in some form. Even something as simple as short form videos from Vine or Instagram can add great value to your range of content.
What are you waiting for?! Are you ready for your close-up? Social Media Predictions for 2014
- Online content videos have broken the record with 52 billion monthly views, and the number of video ad views totaled 35.2 billion. (comScore)
- An overwhelming 91% of respondents find video to be equally or more effective than display, a response that has grown rapidly year-over-year. (BrightRoll)
- See more at: http://verticalsearchworks.tumblr.com/#sthash.lVncqH5f.dpuf
Since the recent release of Google’s latest algorithm, Hummingbird, content is on the top of every marketer’s mind. It is the cry heard ‘round the world’ from marketing circles to agencies. Marketers are scrambling to create massive amounts of content. Not just any content, but good quality, relevant content, the type that Google’s new search algorithm will fall in love with!
Enter, video, the darling of content strategies—quick, easy to digest, and better yet, entertaining—this content strategy is on the rise—getting more popular year-over-year and, as you will see, demonstrated by the statistics below.
As a business, all these indicators point to the fact that videos need to be in your content marketing mix in some form. Even something as simple as short form videos from Vine or Instagram can add great value to your range of content.
What are you waiting for?! Are you ready for your close-up?
Semantic search
- Online content videos have broken the record with 52 billion monthly views, and the number of video ad views totaled 35.2 billion. (comScore)
- An overwhelming 91% of respondents find video to be equally or more effective than display, a response that has grown rapidly year-over-year. (BrightRoll)
- See more at: http://verticalsearchworks.tumblr.com/#sthash.lVncqH5f.dpuf
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